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ESSAY 02 · THE READ

The Money Generates the Load

Robert Kellner · Under Load

Due diligence is a liability instrument. Ittook its name from the US Securities Act of 1933, which let an underwriter escape liability for a false prospectus if he had made a reasonable investigation. The question underneath it is still whether the buyer looked carefully enough.

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For its scope it is the right form. It establishes that the company is sound and is what the seller says it is, workstream by workstream, silo by silo. The question it leaves open is whether the silos hold together under the plan the money funds. The joints between themsit outside every mandate.

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Because the money generates the load. It sets the expectation, pushes the organisation past everything it has proven,and pulls systems on different clocks against each other. Customer demand arrives when sales books it, and the approval arrives when the regulator isready. At the old volume those clocks could run apart. At the new one they haveto agree, and the break forms where two of them diverge.

Diligence shows whether each part of the company is sound. The Capital Load Diagnostic read shows whether the parts hold together when the company tries to become its next version.

Between Series B and D this shows most. The data room holds the past. Ten times the fleet, two more markets and a service team the company has yet to hire all lie ahead. Diligence provides the bestpicture of the company at the very moment the money is about to change it.

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The expensive version looks like this. The company stalls. The investors bring in a senior operator, who sits inside the business full-time and finds the cause: the CTO seat is empty, and the most important trade-off on the most important project falls between chairs. He finds it after the stall, with the money already spent.

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Inthe full essay

·        Why every power an investor holds after the cheque is a power to stop

·        What it takes to find that gap before the money moves

·        Why the answer has to come fromeach seat, alone

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→ Read the full essay on UnderLoad